Lamborghini updated its logo, a slight restyling with a bull shield that nevertheless remains true to tradition. The last graphical update was 20 years ago. With the new course, the automaker is increasingly committed to electrification, as envisaged in the strategic plan.”Kor Tauri Management“, so it was decided to update the logo, which we will find not only on cars, but also on the Internet.
The logo changes are very detailed. The car manufacturer claims that the logo it has been redefined with a larger Lamborghini lettering font. compared to the previous one. White and black are approved as primary colors, and yellow along with a touch of gold are used as accent colors.
The new logo will be used on future new Lamborghinis. So we’ll probably already see this on the Huracan successor and the Urus PHEV.
In addition, the bull at the center of the logo, the Lamborghini symbol, is undergoing an important transformation: for the first time, it will live individually across the company’s digital touchpoints, separated from the classic shield, giving it even greater significance. In addition, the official Automobili Lamborghini font was created, which will be used for company communications. The facelift also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile, which will be used and distributed consistently across all digital touchpoints for the first time.
Source: HD Motori
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