Stella collaborated with her famous father and said she was “selling eco-friendliness to the world.”
Stella McCartney revived her greatest hits at a “nature-positive” show in Paris. Paul McCartney’s daughter collaborated with her famous father, showing off outfits made from seaweed and bringing together her famous and influential friends at the Fashion Week show, including Anna Wintour, the Hilton sisters, Robert Downey Jr., Cate Blanchett, Paris Jackson and many more. others. The Guardian writes about this.
Important
Stella McCartney believes her mission is not to sell clothes on the catwalk, but to “sell sustainability to the world.” At Paris Fashion Week, she organized a “nature positive” street market with 21 stalls selling organic produce, from crocheted seaweed mini dresses to Linda McCartney’s veggie burgers.
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“Honestly, this is one of the most important days of my life,” said stall owner Tessa Callaghan, CEO and founder of Keel Labs, whose Kelsun yarn is featured in McCartney’s new collection in a variety of summery boho lace knit dresses that resemble crocheted cotton. but it is made from renewable algae.
According to Callaghan, seaweed is “a planet-friendly crop because it is extremely abundant and, unlike cotton, does not require fertilizers or pesticides. This means no water consumption, no land use and no dependence on fossil fuels.”
At the Radiant Matter booth, audiences marveled at a sparkling dress made from a new biodegradable alternative to glitter. The company collaborated with McCartney to create a dress and jumpsuit.
“Fashion has always been a place where people find family and team, and this is a moment where the fashion- and environmentally-minded community can come together. Plus, who doesn’t love the French market?” Stella said. said Stella. .
The designer collaborated with his father to create the runway portion of the collection, which celebrates clothing passed down through generations. “I always borrowed things from my mom and dad’s closet, and now my daughter borrows them from me,” she said.
His parents’ Wings graphic appeared on organic cotton T-shirts and embellished vests inspired by Paul McCartney’s 1970s stage outfits. Lace-trimmed slip dresses and feminine tailoring revived Stella’s biggest catwalk hits.
Also on the runway were vegan grape “leather” bags from Frayme, a spinoff of Veuve Clicquot, which is owned by McCartney’s investors LVMH.
According to Stella McCartney, 95 percent of the collection consists of materials that the brand considers environmentally responsible; This rate was 92 percent last season and 91 percent the previous season.
“We’re not here to make you feel guilty. The important thing is to do what you can, take a water bottle and shopping bag with you when you go out, etc. And don’t consume so much fashion because we know we don’t do that.” I don’t need this,” says Stella.
Many stars attended the Paris Fashion Week fashion show, including Paris Jackson, Paris Hilton, Nicky Rothschild and Cate Blanchett, who shared the front row with Anna Wintour.
Another star was Robert Downey Jr. with his stylish look: a light suit, an interesting T-shirt and bright sneakers.
The show took place outdoors, with guests sitting under trees and models walking against the backdrop of the Eiffel Tower.
Let’s remember, the famous designer Sarah Burton, who previously created Kate Middleton’s iconic wedding dress at Paris Fashion Week, said goodbye to the Alexander McQueen brand.
Source: Focus
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