The blogger admitted his mistake but plans to appeal the amount of the fine, considering it disproportionate.
Chiara Ferragni, a 36-year-old Italian blogger with 30 million Instagram followers, has been fined more than a million euros for misleading charity claims about her limited-edition Christmas cake, writes the Daily Mail.
One of the world’s most famous fashion commentators has apologized to her followers after being penalized by Italian pageant watchdog AGCM. AGCM research has found that consumers are being misled into thinking they are contributing to a children’s hospital charity by purchasing a Ferragni-branded Pandoro. Pandoro is an alternative to the more famous panettone. Ferragni’s Pandoro was selling for 9 euros, more than double the dessert maker’s normal price.
“I realize that I made a mistake in communication… my mistake was to link commercial activities with charitable activities through communication,” Ferragni said.
As penance, he promised to donate one million euros to Regina Margherita, the pediatric hospital in Turin that was at the center of the scandal.
Chiara stated that she would still appeal the AGCM penalty and that it was “disproportionate and unfair”, and that if the penalty was reduced, she would increase her donation by an amount equivalent to this reduction.
The AGCM also fined cake manufacturer Balocco €420,000. According to the regulator, Balocco made a one-off payment of €50,000 to the hospital several months before the launch of Pandoro Pink Christmas, so sales of the product were not affected by charitable donations.
Consumers believed that they would help purchase a new device for the therapeutic treatment of children suffering from osteosarcoma and Ewing sarcoma.
The report also stated that Ferragni did not make any personal payments to the hospital, but received one million euros from Balocco for his companies’ branding initiative and related promotional activities.
Chiara Ferrani is one of the most famous fashion bloggers in the world. In 2009 she started writing about style and beauty. In addition to her sense of style, she has a gorgeous appearance, and famous brands took notice of this, inviting her to star in commercials for the Guess brand as well as Pantene. She was the first blogger to grace the cover of Vogue and appeared in the Spanish version of the magazine in 2015.
Italians became interested in shoe design in 2013. He designed his first collection with Steve Madden.
The Italian blogger is married to the famous rapper Fedez. On March 19, 2018, the couple had a son named Leono, who has already become a star on his mother’s social networks. On March 23, 2021, the couple welcomed a daughter named Vittoria.
Previously Focus Chiara wrote that Ferragni does manicures for all occasions.
Source: Focus
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