A study by the University of Cambridge found that offering more soft drinks to alcoholic shoppers online led to a significant reduction in alcohol purchases.
In one study, 737 adults who regularly buy alcohol online in England and Wales were asked to select beverages for their next online purchase at a simulated online supermarket, where 64 options were offered, including non-alcoholic alternatives to beer, cider, ale and cider. , and soft drinks. Participants were randomly assigned to one of three groups, showing different proportions of soft drinks to each group. The results showed that the group with the highest soft drink ratio chose 17.5 units less alcohol, compared with 29.4 units for the group with the lowest soft drink ratio, which was about 41%, Cambridge writes. Independent.
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The study found that among the participants with the highest exposure to soft drinks, only 52% of the drinks purchased were alcoholic, while the participants with the lowest exposure to soft drinks had 70% of the drinks purchased. The researchers suggest that a significant reduction in alcohol intake could be achieved if soft drinks became commonplace in supermarkets. The researchers also found that overall beverage sales and revenues were relatively unchanged based on soft drink prices.
Professor Teresa Marto, Director of the Behavior and Health Research Department, stressed that changes in the environment can have a significant impact on our drinking habits. By increasing access to healthier beverage options and resizing plates, we can reduce our intake of potentially harmful substances. Even small changes can make a difference, both at the individual and societal level.
In the study, some soft drink options were unsweetened and had lower calories than their alcoholic counterparts, with an average of 64 calories per soft drink versus 233 calories per alcoholic beverage. However, many non-alcoholic alternatives still contain significant amounts of sugar and calories. Therefore, the researchers argue that more regulation and policy is needed to reduce sugar content and consumption in both alcoholic and non-alcoholic beverages due to the associated health risks.
Previously Focus He wrote about a drink that ruined your life. Scientists say that alcohol, even in moderation, causes irreparable harm to the body.
Source: Focus
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