The broadcast of the Super Bowl American football match became the most watched on record, with a record number of viewers for the first time in 55 years. The most viewed online broadcast in the entire history of the United States was the landing of the Apollo series American spacecraft, which sent humans to the Moon’s surface for the first time. This incident occurred on July 20, 1969. Approximately 123.4 million viewers then followed the course of events.
However, according to the BBC, this year this record was surpassed by the match of two football teams named Kansas City Chiefs and San Francisco 49ers, in which Travis Kelsa, the boyfriend of world-famous singer Taylor Swift, was present.
In total, an average of 125 to 150 million viewers tuned in to watch a football match.
The likely reason for such a resounding observation was 34-year-old American singer Taylor Swift’s relationship with 34-year-old football player Travis Kelce. Viewers were waiting to see if the singer would appear at her boyfriend’s match while he was on tour in Japan.
As a result of the match, Taylor Swift’s team, the Kansas City Chiefs, defeated their opponent, the San Francisco 49ers, by three points; The score was 25-22 in overtime.
Also read: Taylor Swift’s stalker arrested twice in three days
According to American weekly entertainment magazine Variety, there is now much debate as to the extent to which the world-famous singer has become a factor in attracting record numbers of viewers. According to the American research company Numerator, 20% of the Super Bowl audience actually supported the Kansas City Chiefs because Taylor’s boyfriend plays for the team.
According to media analysts Nielsen, 202.4 million people watched at least part of the game.
Of course, the singer was closely followed by cameras during the broadcast, so viewers watched as Swift hit the arena, then hung out with actress Blake Lively and rapper Ice Spice, and of course, had a passionate kiss with Kelsey after the winning match.
It is worth noting that the Super Bowl match played between the Chiefs and Philadelphia Eagles in 2023 was also broadcast across America, but was later watched by 115.1 million viewers.
Let us remind you that we previously wrote about which celebrities attended the Super Bowl. Focus also wrote that Taylor Swift made a rare comment about her new novel.
Source: Focus
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